Marketing social, inclusivité & data

Do women engage in pro-environmental behaviours in the public sphere due to social expectations? The effects of social norm-based persuasive messages.

VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations

2021

Putting sense of place at the centre of place brand development

Journal of Marketing Management

2017

- Online

François-Lecompte, Trelohan, Gentric, Aquilina

Quel est l’impact des réseaux affinitaires sur l’empowerment des backpackeuses voyageant en solitaire ?

Décisions Marketing

Juillet 2021

- Online

Lagier, Montargot, Trelohan

Tourism development or nature protection ? Lessons from a cluster analysis based on users of a French nature-based destination

Journal of Outdoor Recreation and Tourism

2022

- Online

Trelohan, François-Lecompte, Gentric

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