Magali
.
Trelohan
Marketing social, inclusivité & data
 
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Prendre rendez-vous

Recherches & publications

Je mène des recherches sur les comportements pro-environnementaux, les questions de genre et leurs interactions, en m’intéressant notamment aux dynamiques d’engagement, d’empowerment, de désengagement et de bien-être.

🌍 Mes principaux axes de recherche

  • Comportements pro-environnementaux : adoption, maintien et abandon des pratiques écologiques (ex. : protection du littoral, charge mentale écologique, désengagement du végétarisme)

  • Genre et consommation : effets des normes sociales de genre sur les choix de consommation et la perception des marques

  • Pratiques contre-normatives : l’empowerment des femmes s’engageant dans des pratiques stéréotypées masculines (ex : backpacking)

  • Nature et santé : liens entre exposition à la nature, bien-être et santé mentale, dans différents contextes de vie et de travail

  • Marketing et transitions sociales : stratégies de communication et d’accompagnement du changement social et environnemental

🎤 Mes activités scientifiques
Je publie mes travaux dans des revues académiques internationales et j’interviens régulièrement dans des conférences scientifiques en France et à l’étranger (États-Unis, Canada, Grande-Bretagne, Allemagne, Italie, Espagne, Tunisie).
Je suis également régulièrement sollicitée par la presse généraliste et spécialisée sur mes domaines d’expertise.

🔎 Participer à mes recherches
Je recherche actuellement des personnes à interviewer sur :

  • le désengagement du végétarisme ou du véganisme,

  • le parcours et les défis des entrepreneuses.

💡 Si vous correspondez à l’un de ces profils et souhaitez participer, vous pouvez prendre directement rendez-vous en cliquant sur le bouton en haut de la page ou envoyer un message via l’une des icônes en bas à droite.

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Mobilisation et comportements pro-environnementaux

Journée Biodiversanté
Rennes (35)
– Décembre 2024
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0px;}.elementor-656 .elementor-element.elementor-element-112f891 .elementor-heading-title{line-height:1.2em;}.elementor-656 .elementor-element.elementor-element-516b1e4{width:100%;max-width:100%;}.elementor-656 .elementor-element.elementor-element-516b1e4 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-656 .elementor-element.elementor-element-516b1e4 .elementor-heading-title{line-height:1.2em;}.elementor-656 .elementor-element.elementor-element-9979b25{width:100%;max-width:100%;}.elementor-656 .elementor-element.elementor-element-9979b25 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-656 .elementor-element.elementor-element-9979b25 .elementor-heading-title{line-height:1.2em;}}

Influence de la nature sur la santé

Forum Santé du PETR Beauce Gâtinais en Pithivrais
Dadonville (45)
– Juin 2025
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Les bienfaits de la nature sur la santé

MACIF – « Ma santé, ma planète »
Nogent sur Marne
– Octobre 2024
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Théorie des nudges : Accepterez-vous de vous faire hacker le cerveau pour sauver la planète ?

Fête de la Science
Troyes
– Octobre 2022
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Conférence – Le nudge, un outil pour faire changer les comportements

29ème Forum Cap’Com
Le Havre
– Décembre 2017
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Table ronde – Tourisme et comportements pro-environnementaux

Place Marketing Forum
Marseille
– Septembre 2021
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Table ronde – Temps, transition et lutte contre les inégalités : quelle(s) conciliations(s) ?

Temporelles
Rennes
– Novembre 2021
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Fish Bowl – La charge mentale écologique, on en parle ?

Rencontre Ecologie & Travail du Printemps Ecologique
Cité Fertile – Pantin
– Mai 2022
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Table ronde – Déconstruire les rapports de domination, Pour plus d’égalité entre les humains et avec la nature

Forum International pour le bien-vivre
Grenoble
– Juin 2022
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Comment voyager seul·e ?

France Inter
Grand Bien Vous Fasse
21 juillet 2023
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Au sein des foyers, les tâches écologiques retombent sur les femmes

Reporterre
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L’écologie serait-elle une affaire de femmes ?

France Culture
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Et si le développement durable permettait enfin de féminiser les CODIR ?

Le Monde des grandes écoles et universités
Le Magazine
Décembre 2020
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L’écologie, une affaire de femmes ?

Version Femina
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Le vrac au féminin : pourquoi les commerces vrac sont-ils majoritairement tenus par des femmes ?

Le Mag du Vrac
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Le regard sur les végétariens a beaucoup changé

Kaizen Magazine
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.elementor-element.elementor-element-516b1e4 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-30567a6 );}.elementor-656 .elementor-element.elementor-element-9979b25{width:100%;max-width:100%;}.elementor-656 .elementor-element.elementor-element-9979b25 > .elementor-widget-container{padding:5px 0px 3px 0px;}.elementor-656 .elementor-element.elementor-element-9979b25 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-30567a6 );}@media(max-width:850px){.elementor-656 .elementor-element.elementor-element-5788e0c > .elementor-widget-container{margin:0px 0px 4px 0px;}.elementor-656 .elementor-element.elementor-element-5788e0c .elementor-heading-title{line-height:1.3em;}.elementor-656 .elementor-element.elementor-element-ff8523f > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 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Demain, tous.tes végétarien.nes ?

Les Inrocks
Cheek
Août 2021
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« Cheffe, c’est moche ! » Pourquoi faudrait-il démasculiniser les fonctions et changer notre langue ?

Le Monde des grandes écoles et universités
LE MAGAZINE
Novembre 2021
(N°97)
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0px;}.elementor-656 .elementor-element.elementor-element-112f891 .elementor-heading-title{line-height:1.2em;}.elementor-656 .elementor-element.elementor-element-516b1e4{width:100%;max-width:100%;}.elementor-656 .elementor-element.elementor-element-516b1e4 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-656 .elementor-element.elementor-element-516b1e4 .elementor-heading-title{line-height:1.2em;}.elementor-656 .elementor-element.elementor-element-9979b25{width:100%;max-width:100%;}.elementor-656 .elementor-element.elementor-element-9979b25 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-656 .elementor-element.elementor-element-9979b25 .elementor-heading-title{line-height:1.2em;}}

L’écoféminisme

France TV Info (radio)
Planète Outre-Mer – la 1ère
Décembre 2021
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Sans-serif;font-size:17px;font-weight:700;line-height:1.2em;color:var( --e-global-color-3642fe6 );}.elementor-656 .elementor-element.elementor-element-c2b66a5 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-3642fe6 );}.elementor-656 .elementor-element.elementor-element-59378c2 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-3642fe6 );}.elementor-656 .elementor-element.elementor-element-e452ac0{width:auto;max-width:auto;}.elementor-656 .elementor-element.elementor-element-e452ac0 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-3642fe6 );}.elementor-656 .elementor-element.elementor-element-5640ee5{width:auto;max-width:auto;}.elementor-656 .elementor-element.elementor-element-5640ee5 > 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Putting sense of place at the centre of place brand development

Journal of Marketing Management
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Sans-serif;font-size:17px;font-weight:700;line-height:1.2em;color:var( --e-global-color-3642fe6 );}.elementor-656 .elementor-element.elementor-element-c2b66a5 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-3642fe6 );}.elementor-656 .elementor-element.elementor-element-59378c2 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-3642fe6 );}.elementor-656 .elementor-element.elementor-element-e452ac0{width:auto;max-width:auto;}.elementor-656 .elementor-element.elementor-element-e452ac0 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-3642fe6 );}.elementor-656 .elementor-element.elementor-element-5640ee5{width:auto;max-width:auto;}.elementor-656 .elementor-element.elementor-element-5640ee5 > 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.elementor-element.elementor-element-516b1e4 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-30567a6 );}.elementor-656 .elementor-element.elementor-element-9979b25{width:100%;max-width:100%;}.elementor-656 .elementor-element.elementor-element-9979b25 > .elementor-widget-container{padding:5px 0px 3px 0px;}.elementor-656 .elementor-element.elementor-element-9979b25 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-30567a6 );}@media(max-width:850px){.elementor-656 .elementor-element.elementor-element-5788e0c > .elementor-widget-container{margin:0px 0px 4px 0px;}.elementor-656 .elementor-element.elementor-element-5788e0c .elementor-heading-title{line-height:1.3em;}.elementor-656 .elementor-element.elementor-element-ff8523f > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-656 .elementor-element.elementor-element-112f891 .elementor-heading-title{line-height:1.2em;}.elementor-656 .elementor-element.elementor-element-516b1e4{width:100%;max-width:100%;}.elementor-656 .elementor-element.elementor-element-516b1e4 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-656 .elementor-element.elementor-element-516b1e4 .elementor-heading-title{line-height:1.2em;}.elementor-656 .elementor-element.elementor-element-9979b25{width:100%;max-width:100%;}.elementor-656 .elementor-element.elementor-element-9979b25 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-656 .elementor-element.elementor-element-9979b25 .elementor-heading-title{line-height:1.2em;}}

Do women engage in pro-environmental behaviours in the public sphere due to social expectations? The effects of social norm-based persuasive messages.

VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations
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Quel est l’impact des réseaux affinitaires sur l’empowerment des backpackeuses voyageant en solitaire ?

Décisions Marketing
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Tourism development or nature protection ? Lessons from a cluster analysis based on users of a French nature-based destination

Journal of Outdoor Recreation and Tourism
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Produits végétariens, produits féminins ? Comment combattre une idée fausse

The Conversation
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Écoféminisme : effet de mode, changement de paradigme ?

The Conversation
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Sans-serif;font-size:17px;font-weight:700;line-height:1.2em;color:var( --e-global-color-3642fe6 );}.elementor-656 .elementor-element.elementor-element-c2b66a5 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-3642fe6 );}.elementor-656 .elementor-element.elementor-element-59378c2 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-3642fe6 );}.elementor-656 .elementor-element.elementor-element-e452ac0{width:auto;max-width:auto;}.elementor-656 .elementor-element.elementor-element-e452ac0 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-3642fe6 );}.elementor-656 .elementor-element.elementor-element-5640ee5{width:auto;max-width:auto;}.elementor-656 .elementor-element.elementor-element-5640ee5 > 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.elementor-element.elementor-element-516b1e4 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-30567a6 );}.elementor-656 .elementor-element.elementor-element-9979b25{width:100%;max-width:100%;}.elementor-656 .elementor-element.elementor-element-9979b25 > .elementor-widget-container{padding:5px 0px 3px 0px;}.elementor-656 .elementor-element.elementor-element-9979b25 .elementor-heading-title{font-family:"Montserrat", Sans-serif;font-size:14px;font-weight:500;line-height:1.2em;color:var( --e-global-color-30567a6 );}@media(max-width:850px){.elementor-656 .elementor-element.elementor-element-5788e0c > .elementor-widget-container{margin:0px 0px 4px 0px;}.elementor-656 .elementor-element.elementor-element-5788e0c .elementor-heading-title{line-height:1.3em;}.elementor-656 .elementor-element.elementor-element-ff8523f > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 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Les communautés en ligne accélèrent l’essor du voyage en solitaire chez les femmes

The Conversation
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